DFDS Seaways National Press Advertising

Design / copywriting / artworking

When DFDS Seaways wanted to boost their Summer 2013 Dover-Calais and Dover-Dunkirk bookings we felt it was also an opportunity to promote their USP – they are the only operator offering two routes to France from Dover. These national press ads ran concurrently with a web banner campaign to boost awareness of both their services and their peak summer fares.