DFDS London Underground Advertising

Design / graphics / artworking

DFDS Seaways' recent merger with LD Lines led to them adding two more ferry routes to France
(Portsmouth-Le Havre and Newhaven-Dieppe) to their existing Dover-Dunkirk and Dover-Calais services.
These London Underground ads needed to convey all four cross-Channel routes and the £29 lead fare,
while delivering clear branding in a busy, crowded environment.